We're starry-eyed free spirits who wander barefoot in the sand, wash their hair in the ocean, dance by bonfires, always seeking new thrills. We're Fortunate Ones.

Inspired by midnight ramblers and sun chasers, Fortunate Ones proudly offers the latest in bohemian fashion at prices that let you save your dollars for your next music festival, road trip or market excursion.

Whimsical and carefree, our styles capture the spirit of Endless Summer. Lacy layers, flowy frocks, printed playsuits — all that's missing is your daisy-chain head crown.

We're the new generation of bohemian sweethearts. We're feminine yet tomboyish, tough yet romantic.

We live with flowers in our hair and sand between our toes. Buy us jewellery and you'll earn a smile, but make us a mix-tape and we're yours for life.

Fortunate Ones is an exclusively online retailer, allowing us to build a brand without borders and reach smart, creative girls worldwide. Let your confidence shine through with our curated collection of fanciful fashions.

Join us on this wild journey as we build our lifestyle brand and hopefully inspire you along the way. We're excited to see what comes next! After all, it's the journey that matters, not the destination…

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